Movable Ink has been the leader in data activated image generation since its inception in 2010. Their software enables them to generate personalized images in digital channels that are catered to the individual interacting with them, the moment they engage or open with the communication. They specialize in personalized and dynamic content for emails, mobile messages, and other marketing channels. Their core product allows clients to create intelligent and creative content that can be personalized at the moment of engagement. Movable Ink's offering has evolved over the years, introducing new products and features such as behavioral web products, mobile messaging capabilities, and AI-driven personalization through the acquisition of Coherent Path, now rebranded as DaVinci.